What Launching The Everyday Co. Has Taught Me

A month ago, The Everyday Co. officially launched.

Looking back, I can honestly say it has been one of the most exciting and humbling experiences I’ve had.

When you spend months creating something, you eventually get to a point where you have to stop planning and simply put it out into the world. That was both exciting and terrifying.

I’ll never forget packing my first order. Seeing my products leave my home and knowing they were heading to someone else’s bathroom counter was such a surreal feeling. Then came my first wholesale account, local pickup orders, messages from friends and family, and complete strangers choosing to support a brand they had never heard of before.

Those moments reminded me why I started.

One of the biggest lessons I’ve learned already is that businesses don’t grow overnight. Every order matters. Every message matters. Every person who shares a post or recommends your products to a friend makes a difference.

I’ve also learned that perfection isn’t what people are looking for. They’re looking for products they can trust, a brand they connect with, and someone who genuinely cares about what they’re creating.

That’s exactly what I hope The Everyday Co. will continue to be.

As we move into the next month, I’m looking forward to continuing to learn, improve, and grow this little business one day at a time.

Thank you to everyone who has supported me so far. Whether you’ve placed an order, shared the website, followed along on social media, or simply cheered me on from the sidelines, you’ve been part of this journey.

I’m so excited to see where it goes next.

— Chelsea